AdWords Home for the Do-it-Yourselfer

Internet Trends for Small to Medium Sized Businesses  "Due to its cost-effectiveness and inherent measurability, expect many more small businesses to take Internet marketing seriously in 2009. This includes everything from email marketing, pay-per-click advertising and social networking, to increased investment in websites, microsites and custom landing pages."

Traditional Media Trends “For some time now, our analyst team has been predicting that 2010 would be a tipping point,” said Neal Polachek, chief executive officer, The Kelsey Group. “The complexities facing the local advertising industry as a result of the challenging global economic situation are likely to accelerate the transition of some local advertising dollars to the Internet, while at the same time making the role of the local media sales representative more important than ever. In 2009 we will continue to research and report on these trends and expand our coverage across traditional and online segments with input from fellow BIA Advisory Services analysts who produce market-by-market revenue estimates.”

Social Media Trends  "The next phase of social media will bring plenty of lucrative opportunities. With the rise of aggregating platforms, social networks, and new mobile and location-based features, we're bound to see an increase in targeted and personalized ads, "freemium" packaging, revenue sharing between strategic partners, and a flow from the offline world to online social engagement (such as when real goods complement virtual ones)."

Online Media Buying Trends  "The first trend is the fragmentation of audiences. With the proliferation of smaller sites on the web creating rich content that caters to niche interests, users are spending more of their time in these environments. The second trend is even more profound: platform-driven online media companies increasingly have richer information on their audiences and are better able to segment them. This allows for the ability to target specific audiences, provide enhanced insights on which audiences are resonating with an advertiser's offering, and the ability to automatically optimize and shift a campaign to audience segments that achieve an advertiser's objectives."

Telephony Trends "It’s just as important to track phone calls, not just clicks, as conversions for your web site."

Sales Training Trends "Traditional classroom training is no longer the exclusive opportunity to learn. The age of training that includes training CDs, email classes, online learning, blended learning and university degrees online is exploding. These training opportunities are here to stay."