Gary Steel, Founder
View Gary's Blog at http://blog.phillyadwords.com
gary@PhillyAdwords.com

Over the past 20+ years, Gary Steel has held Executive Advertising Positions in National, Regional, and Local Sales.  He has covered advertising territories on both East and West Coasts routinely visiting New York, Los Angeles, Atlanta, Washington, DC and many markets in-between.  Gary Steel is widely regarded by his peers as a high level strategic planner, as well as recruiter and trainer.  After working in Local Radio Sales and Sales Management from 1981-1986, Mr. Steel joined Clear Channel Radio's Katz Commnications where he served in various positions from Account Executive to Vice President of National Sales.  In Philadelphia, he worked as VP Sales Christal Radio Division from 1994-2002.  There he increased sales in his territory throughout the Mid-Atlantic States by 200% to $17 Million.  In June 2002, Mr. Steel transferred to the ‘station-side’ of the Radio Business, and joined Clear Channel’s Cluster of 6 Radio Stations in Philly.  Within 3 years, he became one of the top reps and was promoted to General Sales Manager. As GSM, Gary was responsible for launching 2 new stations and their associated internet brands including a Hispanic Station WUBA-AM Rumba 1480.  Prior to launching Philly AdWords and Steel Media, he was General Sales Manager for Clear Channel Philadelphia Total Traffic Network Sales and Online Sales . Gary received his Bachelor of Arts Degree from Binghamton University in Binghamton, NY, and resides with his wife Linda and 2 children in Medford, NJ. 

Diane Sanfilippo, Director of Sales
dianes@PhillyAdwords.com

Diane Sanfilippo has spent her career in Sales Management for companies such as Clear Channel Communications Philadelphia (WDAS A/F, WIOQ, WUSL, WSNI, WJJZ), CBS Radio Philadelphia (WOGL, WPHT, KYW, WIP, WYSP), Katz Communications and Buckley Broadcasting in New York City. As National Sales Manager and Senior Account Manager she has spearheaded millions of dollars in radio campaigns, special events, on-air promotions and online media advertising. Diane has worked directly with many Fortune 500 companies and their advertising agencies in categories such as telecom, automotive, financial, grocery, retail, travel and media. This also included work with large regional companies such as Verizon, AT&T, Comcast, Philadelphia Phillies, WAWA, Acme, Giant Foods, Genuardi’s, Hershey, and Hatfield Quality Meats. Diane received a BA from Providence College in Providence, Rhode Island and resides in Marlton, NJ with husband Jeff and their two children.